Wednesday, April 13, 2011

EOC Week Two: Survey and its Results

My survey is about what kind of pasta people like and what kind of pasta sauce they want on it.  This is a cross sectional survey.  This survey was done a Olive Garden in northern California.  The pasta that was surveyed was linguini, fettuccine, fusilli, farfalle, ziti, rotini.  The sauce that they talked about was alfredo, marinera, florentina, Quattro formaggi.  They only surveyed 22 people.  I will give the numbers in the order that I said what was being surveyed.  The pasta 5 of 22, 5 of 22, 4 of 22, 3 of 22 and 2 of 22.  The sauce was 5 of 22, 7 of 22, 4 of 22 and 6 of 22.  The reason that they wanted to do this survey was because they wanted to see what kind of food to put on the menu.  Olive Garden wanted to see where to put food on their menu.  The things that sold more would be more toward the front of the menu and the things that sold not so much would be more toward the back.  “Of course different people care about different products to different degrees.”  Marketing Research Kit For Dummies.  This was a great quote that I found out of the book because it is such a true statement.  Knowing more about your product will always help your business.  Knowing more about your customer and what they want especially with food can always help a restaurant and what to put on your menu like in this case.

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