EOC Week 4: Big Movie

After watching the movie Big there are some really good marketing research methods that were used.  The first one that we saw was the focus group that we talked about in the book.  This one would cost at least $10,000 dollars to get started.  The second one that was in the movie was brain storming.  The third one that they used in the movie was longitudinal.  The focus group is where you get a group of people in this case kids to test out the product that they were trying to sell.  It was a lot of kids in this really big room just playing with toys that the company were about to start selling.  The second type was the brain storming.  This was when they were in the meeting room and Josh the main character came up with a new and better idea.  After he came up with the idea the whole room just started to blow up with many ideas.  It stated from one little thing and then got everyone talking about it.  The last thing that they talked about in the movie was longitudinal, and that is when you do research for something for over a long period of time.  The problem that they had in the movie was that the thing that they researched for was not good info.  After they found out that it was not good research then they started to brainstorm on something that would work.  The brain storming session was a good scene watching everyone work together.