Wednesday, June 8, 2011

Week 10 EOC: Use market research to make money

There are many things that I have thought about in this class that I could make money off of.  Not even by having a real job, but just by having the knowledge of what market research is and what is can do for a company.  The main thing that I really liked and leaned in this class was when I saw the movie big.  It was a kid in a adult body and he was able to use market research to help the company become bigger and better.  “Descriptive research is intended to describe the characteristic of a population or phenomenon.” Marketing Research Kit for Dummies pg.43.  This is just saying that we really need to know what we are talking about and really need to be in depth in what we are researching.  The way that I will use this class to make money in the near future is to use all of the market research that I have done in this class to find a way to get more people to join my gym.  I can find ways to get more people to join that gym.  I can really find out what women want out of their gym, because I think that is where the money is in women.  “Something as simple as a researcher smiling or frowning can influence the way participants behave during an experiment.” I would love to talk to women about what they want out of a gym and get commission on how many women join in the first month.  I think that is where the money is you talk to a women about classes at a gym and if they have kids how safe their kids are while they work out. 

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