Wednesday, June 8, 2011

Blue Martini Survey



Blue Martini is putting together a survey to see what Town Square Employees do after work and on their days off.  They are trying to pull not only more locals into their venue but more mall employees as well. Blue Martini is trying to become a place where mall employees and their friends can come after work or on their days off to relax and spend time socializing.  They want to understand what is currently keeping local clients, especially Town Square employees, from visiting their venue more often.  There are many different choices to choose from in our mall.  Blue Martini wants to understand why you choose where you go and why.  Please fill out this short survey in order for Blue Martini to better understand what would make you as a mall employee choose to visit their venue on a more regular basis.

1.  How many nights last week did you go out for a drink after work?

                  a. 0
                  b. 1
                  c. 2
                  d. 3+

2.  If you come to Town Square on your day off where would you have an alcoholic beverage?

a. Yardhouse
                  b. Ale House
                  c.  Blue Martini
                  d. Cadillac Ranch

3.  What kind of music do you like to listen to when you go out?

                  a. Rock
                  b. House
                  c.  Hip Hop
                  d.  Karaoke

4.  What kind of drinks do you usually order when you go out?

                  a. Beer
                  b. Martini
                  c. Wine
d. Mixed Drink

5.  How much money do you usually spend on a night out?

a.  $0-$25
                  b.  $26-$50
                  c.  $51-$75
                  d.  $75+

6.  How many people do you usually go out and drink with.

a.  1-2
                  b.  3-5
                  c.  6-8
                  d.  10+

7.  Outside of work, why do you come to Town Square?

a.  To shop
                  b.  To see a movie
                  c.  To eat
                  d.  To drink

8.  When you go out to a bar, which of these things do you like to do the most?

a.  Play pool
                  b.  Watch sports on T.V
                  c.  Talk and meet people
                  d.  Dance

9.  What kind of incentive could Blue Martini offer to get you to go there more often?

a.  Offer discounts on food and drinks for all mall employees
                  b.  Always free cover at the door
                  c.  Have a mall industry night once a month
                  d.  To offer 50% off once a week to all mall employees. 

10. In what area/capacity/sector/etc… do you currently work in Town Square?

a.  Work Retail
                  b.  Work at Rave Motion
                  c.  Work at a Restaurant/ Whole Foods
                  d.  Security






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