Week 11 EOC: Forced Choice

Roland Moore

June 15, 2011

Forced Choice

1.       Ashley Tomlin:  She had the best research out of the class, and had the most convincing graphs to back up her research. 

2.      Coral McGarvey:  I really liked her idea and the information that she received it was easy to understand.  I was just not interested in the topic. 

3.      Elizabeth Manning:  Loved the layout of her project very easy to navigate.  It was broken up into sections which made it easy to see the outcome of the survey.

4.      Roland Moore:  I believe mine is a good as the ones in front of me but their project is just more appealing. 

5.      Lana Cunningham:  Great project.  Great use of words really draws you in and can’t wait to see how the survey went.  Then she only has one graph.  Hard to understand with only one graph.

6.      Cristin Wacaser:  Great idea just not enough information to support it.   

Blue Martini Survey

Week 10 EOC: Use market research to make money

There are many things that I have thought about in this class that I could make money off of.  Not even by having a real job, but just by having the knowledge of what market research is and what is can do for a company.  The main thing that I really liked and leaned in this class was when I saw the movie big.  It was a kid in a adult body and he was able to use market research to help the company become bigger and better.  “Descriptive research is intended to describe the characteristic of a population or phenomenon.” Marketing Research Kit for Dummies pg.43.  This is just saying that we really need to know what we are talking about and really need to be in depth in what we are researching.  The way that I will use this class to make money in the near future is to use all of the market research that I have done in this class to find a way to get more people to join my gym.  I can find ways to get more people to join that gym.  I can really find out what women want out of their gym, because I think that is where the money is in women.  “Something as simple as a researcher smiling or frowning can influence the way participants behave during an experiment.” I would love to talk to women about what they want out of a gym and get commission on how many women join in the first month.  I think that is where the money is you talk to a women about classes at a gym and if they have kids how safe their kids are while they work out. 

Blue Martini Survey

Blue Martini is putting together a survey to see what Town Square Employees do after work and on their days off.  They are trying to pull not only more locals into their venue but more mall employees as well. Blue Martini is trying to become a place where mall employees and their friends can come after work or on their days off to relax and spend time socializing.  They want to understand what is currently keeping local clients, especially Town Square employees, from visiting their venue more often.  There are many different choices to choose from in our mall.  Blue Martini wants to understand why you choose where you go and why.  Please fill out this short survey in order for Blue Martini to better understand what would make you as a mall employee choose to visit their venue on a more regular basis.

1.  How many nights last week did you go out for a drink after work?

                  a. 0

                  b. 1

                  c. 2

                  d. 3+

2.  If you come to Town Square on your day off where would you have an alcoholic beverage?

a. Yardhouse

                  b. Ale House

                  c.  Blue Martini

                  d. Cadillac Ranch

3.  What kind of music do you like to listen to when you go out?

                  a. Rock

                  b. House

                  c.  Hip Hop

                  d.  Karaoke

4.  What kind of drinks do you usually order when you go out?

                  a. Beer

                  b. Martini

                  c. Wine

d. Mixed Drink

5.  How much money do you usually spend on a night out?

a.  $0-$25

                  b.  $26-$50

                  c.  $51-$75

                  d.  $75+

6.  How many people do you usually go out and drink with.

a.  1-2

                  b.  3-5

                  c.  6-8

                  d.  10+

7.  Outside of work, why do you come to Town Square?

a.  To shop

                  b.  To see a movie

                  c.  To eat

                  d.  To drink

8.  When you go out to a bar, which of these things do you like to do the most?

a.  Play pool

                  b.  Watch sports on T.V

                  c.  Talk and meet people

                  d.  Dance

9.  What kind of incentive could Blue Martini offer to get you to go there more often?

a.  Offer discounts on food and drinks for all mall employees

                  b.  Always free cover at the door

                  c.  Have a mall industry night once a month

                  d.  To offer 50% off once a week to all mall employees. 

10. In what area/capacity/sector/etc… do you currently work in Town Square?

a.  Work Retail

                  b.  Work at Rave Motion

                  c.  Work at a Restaurant/ Whole Foods

                  d.  Security

Week 9 EOC: Network, how much research shaped the network

The thing that I noticed the most in the movie was that they really used the fall of a man’s life to help them grab more viewers on their TV show.  The first thing that I noticed was when he talked about killing himself it was looked at like a bad thing and Dian used it has a way to make a whole new show and that became a huge hit.  The stronger that he felt about how bad his life was and how bad the life of the rest of America was the more he talked about it and the higher the ratings were.  There was a part in the movie that showed Diane that she had a great experience with the bank robbers and she wanted to make a show out of it.  She noticed that this is what America wanted. They wanted new things and new things to see on TV.  That is how at the end of the movie she used her new show to end the run of an old amazing show.  The network understood that even though they had something really good going that it was going to be the end of the network.  That is what is so bad about a network and that all they really care about is rating and future rating of the network.  That is why at the end of the movie they committed a huge crime by actually killing off the main character just to save the ratings. 

Week Six EOC: Tax Cuts

First off when I started to read this article it is like every other politician they always ask questions that no one understands.  The questions are based upon what not many people would not understand.  If you want people to get involved with questions that have to deal with money then you have make the question so people would understand it.  These are very open ended questions.  This entire question hit really soft parts on people because since there is not that much money right now all the questions were asked about people wallets.  The way that these questions needed to be asked is right to the point.  You need to see if someone wants taxes raised not beat around the bush.  In the article that they needed to ask questions about the economy and needed to say that some of the tax cuts did not work and those are the ones that you should survey about.  Not to put a damper on a sour subject but I really just think that people need know more what they are talking about and if they don’t understand the survey then they should not take it.  The survey was a really good way to confuse people even more about where their tax money is going.  Like it said in the book too many open ended questions is not a good thing.  Using a double barrel question, gave people two things when they don’t understand one.  They needed to write clean and precise questions.   As we discussed in class today I really just think that questions should be asked right the first time.

EOC Week 7: Survey

The survey that I want to find out about is at Town Square, having to deal with Blue Martini.  I want to find out when people get done with work, or on their day off if they would go up and grab a drink at Blue Martini.  If they do I want to know why they do and if they don’t I want to know why they don’t.  I also want to find out what would Blue Martini have to do to get their fellow mall employees into their restaurant.  I want to ask people that work in retail in the mall and the restaurants.  I also want to ask security what it would take them do go up there on their day off.  I believe that Blue Martini can do a better job for mall employees and I am going to find out what it is going to take.

1.       Do you eat at any of the restaurant in Town Square?

2.       Out of these which one would you choose to eat at?

A.      Yardhouse

B.      Ale House

C.      Cadilac Ranch

D.      Brio

E.       Blue Martini

3.        Do you have a drink after work?

4.       If you come to Town Square to have a drink where do you usually go.

A.       Yardhouse

B.      Ale House

C.      Cadilac Ranch

D.      Brio

E.       Blue Martini

5.       Would you recommend any of the restaurants for tourist?

6.       Have you ever been to Blue Martini?

7.       Have you ever been to Blue Martini on your day off?

8.       How do you feel about the prices at Blue Martini?

9.       If Blue Martini offered a discount card for mall employees.  Would you go more?

10.   Which day would be a good day for employee day at Blue Martini?

A.       Monday

B.      Tuesday

C.      Wednesday

D.      Thursday

E.       Sunday

11.    Do you like the food at Blue Martini?

12.   Do you feel that Blue Martini needs to get a better food menu?

13.   Do you feel that mall employees should never have to pay cover, no matter what the day is?

14.   How much do you usually spend on a good night out?

A.       $0-$25

B.      $26-$50

C.      $51-$75

D.      $76-$100

E.       $100- or more

15.